Perrier, who introduced mineral water to the US, has an odd new campaign. I guess being French no longer sells, so we're being taught to read it as if it were an English word rhyming with, say, terrier, and as connoting more of something. This water is not just perry (whatever that might be) but Perrier. The ads show drawings like this one with the Perrier label rewritten as Crazier, Riskier, Healthier, Sexier - and Brainier. I don't buy it, but I found this one amusing!
Monday, August 20, 2007
Brainy, yay
Perrier, who introduced mineral water to the US, has an odd new campaign. I guess being French no longer sells, so we're being taught to read it as if it were an English word rhyming with, say, terrier, and as connoting more of something. This water is not just perry (whatever that might be) but Perrier. The ads show drawings like this one with the Perrier label rewritten as Crazier, Riskier, Healthier, Sexier - and Brainier. I don't buy it, but I found this one amusing!