Wednesday, January 23, 2013

How to make it in America

The new ad campaign of the New York State Lottery is so adorable I have to share it with you. Yes, of course, buying a lottery ticket is something like the opposite of feeding your piggy bank, but who cares?
It actually reminds me a lot of ads in the Tokyo subway. I wonder if the artist, apparently named Yumyum, is Japanese?

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