This might or not be an image we use but it's worth looking at anyway. It's a 1971 advertisement Shin Matsunaga designed for Shiseido sun oil, based on photos he took of 1500 Japanese beachgoers (I found the image with an illuminating essay here). The Shiseido campaign encouraged Japanese women to move beyond classic idealizations of pale skin and come out into the sun with the boys: tanned skin's a sign of health and beauty!
