Saturday, July 05, 2008

My sister used to work for P&G in their Pringles marketing division. While it's been a few years since she quit, I still have a residual sense of connection to the stackable, soap-shaped reconstituted potato snack, as well as a continuing suspicion of Lays, its sworn enemy, which is so retrograde as to make its potato chips almost entirely out of, well, potatoes. So I couldn't suppress a smile at this news. Sometimes it pays to be inorganic!

Pringles,
Never a Chip,
Found to Be
No Potato Snack, Either

Britan's High Court ruled that Pringles are not a potato snack, and thus are not subject to the value-added tax. The ruling, by Justice Nicholas Warren, is expected to save the manufacturer, Procter & Gamble, millions of dollars. The judge overruled a decision by a tax tribunal that found Pringles should be subject to the 17.5 percent value-added tax, because it met the definition of “potato crisps, potato sticks, potato puffs and similar products made from the potato, or from potato flour, or from potato starch” under British law. The judge found that only 42 percent of Pringles were made of potato, and thus the product was exempt.